Good morning. We're more than halfway through August and just under three weeks away from the World Premiere of Michael Moore's CAPITALISM: A LOVE STORY at La Biennale di Venezia...
But the big documentary news of the weekend is the stellar debut of the new film from another Oscar winner. Davis Guggenheim's IT MIGHT GET LOUD, the story of the electric guitar as seen through Jimmy Page, The Edge and Jack White, broke out this weekend - and big. Playing at just 7 theaters, the Sony Pictures Classics release made more than $100K, marking the best release for a documentary this year that was playing on more than 2 screens.
IT MIGHT GET LOUD continues the sensational nonfiction streak for SPC this year, coming on the heels of WALTZ WITH BASHIR (just under $2.3M) EVERY LITTLE STEP ($1.6M and still going) and even TYSON ($886K).
It also marks the latest nonfiction feature from the 2008 Toronto International Film Festival to become a hit with moviegoers (following BASHIR, VALENTINO: THE LAST EMPEROR, EVERY LITTLE STEP and FOOD, INC. Together, those five titles (including IT MIGHT GET LOUD) have taken in nearly $8.5M. The highest grossing Sundance film this year is ANVIL! THE STORY OF ANVIL from the 2008 fest (although many haven't been released yet).
One 2009 Sundance title that entered theatres with lofty expectations - huge box office, Oscar nominations, changing maritime law - was THE COVE. But this was not a good week for that film in terms of the things that worry filmmakers and distributors - box office and press.
First, despite strong reviews and a new promotional push - including an appearance by director Louie Psihoyos on the Today Show - the film slipped to a per theater average of just $1,660 this weekend and a total cume of $424K. It now looks like the film will have to struggle to make it to $1M at the box office Worse was a piece in the LA Times by John Horn that used THE COVE as the poster child for why environmental docs aren't working at the box office (we wondered why Horn never bothered to mention Disney's EARTH in his story). It's never a good sign to have your distributor (in this case, Roadside Attractions' Howard Cohen) quoted as saying, "It's not what we would have hoped" and "the concept of the movie is much more off-putting than the experience of watching it".
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