A funny thing happened this morning when I was powering through my morning online routine: a random click revealed that CONVENTION, the film I made with a bunch of good friends in the summer of 2008, was to premiere tonight on the Sundance Channel.
Funny not because I didn't know that tonight was the premiere, but because I didn't even know that IFC Films (to whom we sold the worldwide rights to CONVENTION) had, in turn, sold the broadcast rights to their sister company, Sundance Channel.
Truth be told, tonight could have passed by quite easily with me being none the wiser (someone took Sundance Channel off our DirectTV rotation) and I have a feeling that most - if not all - of my collaborators and our subjects would have moved into Tuesday blissfully unaware that something they did two Augusts ago had been beamed/cabled into living rooms.
It made me think back to my first film, GIGANTIC (A TALE OF TWO JOHNS), and how my producer and I were so actively involved and on top of every new development with the film - a one night screening in Sheboygan? We knew about it and had probably lobbied the local arts reporter at the Sheboygan Press (actual paper) to write about it. We talked to our distributor every day (at least up until they went bankrupt) for the latest news of ticket sales, reviews and prospects for future engagements.
This happened less so on my second film and now seems altogether quaint as I think about CONVENTION. Part of this is what happened to indie film, alternative weeklies and the like in the intermediate eight years (as they like to say, the bottom dropped out) - it became more difficult to stay on top of the ever changing/degrading environment. Part of it was the brutal combination of sheer exhaustion and lack of income - a new job/new film/new project/new paycheck seemed to hold more promise than the beating of the last horse, dead or otherwise.