Four very different documentaries - although none with a political or social justice tinge - are showing surprising resilience in limited release. While reading the tea leaves is always difficult in comparing the success of one set of films with another, one can't help but note with some level of excitement that all four films are finding success via non-traditional theatrical routes.
No major distributors, nearly all in some variation of self-distribution or run-through (we put up the P&A, some professionals advise, book and promote).
Sascha Gervasi's ANVIL! THE STORY OF ANVIL hunted around for the whole of 2008 looking for a theatrical deal to match the level of enthusiasm found amongst those who'd seen the film. Eventually, the filmmakers (including now Film Independent head Rebecca Yeldham) decided to pursue a self-distribution/run-through strategy with Richard Abramowitz' Abramorama.
Gervasi spoke about his struggles with distribution in a recent blog interview:
"You have to understand, though, that they all loved the movie. It was
not like the old days, not like Jack Warner. It is more the accountants
now, I think -- all scared of losing their jobs. Which his why, by the
way, that they are losing
their jobs. No imagination! So, in front of their eyes, they were
seeing audiences made up of people from 18 to 80 who were all loving
the film. And then they ask, but how do we sell this. Well: How about
showing it?!"
This weekend, ANVIL led all films at the box office with the highest per screen average - it played on three screens and avereaged $11,550.
Meanwhile, Matt Tyrnauer's VALENTINO: THE LAST EMPEROR is continuing its highly successful expansion - perhaps boding well for the later-in-the-year release of RJ Cutler's THE SEPTEMBER ISSUE.
As indieWIRE reported last week, VALENTINO's early success has led the filmmakers to expand beyond their initial self-distriution plan via Truly Indie to team with Vitagraph.
This weekend, VALENTINO made more than $90,000 on 12 screens. It ranks 4th among all docs for 2009, behind JONAS BROTHERS - THE 3D CONCERT EXPERIENCE, WALTZ WITH BASHIR and Matthew Crouch's THE CROSS: THE ARTHUR BLESSIT STORY.
The latter film, which tells the story of the "Minister of the Sunset Strip", who in 1969 decided to evangelize as he carried a 12-foot cross around with him, has had a good deal of success targeting Christian audiences. Crouch - who used to be the CP of Production for the Trinity Broadcast Network - self distributed through his own Gener8Xion Entertainment. Released just three weeks ago, THE CROSS leads all small nonfiction releases for the year with just under $600,000.
Micro-distributor Balcony Releasing looks to be in the midst of their most successful film to date with Kate Churchill's ENLIGHTEN UP! The yoga doc continued to pack them in for a second week at NYC's IFC Center, dropping just 41% to over $9K for the weekend. Having played in just two theaters, the film already has a cume north of $70K.
Figures were less starry, although still solid, for Indiepix' launch of Jeremiah Zagar's acclaimed IN A DREAM at the Cinema Village in NYC. The Oscar-shortlisted, Cinema Eye-nominated film took in $5,297 this weekend.
In its third weekend, Tom Donahue's GUEST OF CINDY SHERMAN continues to show life, garnering $3,503 on a reported single screen.
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