My duties at the Los Angeles Film Fest have prevented me from checking in on An Inconvenient Truth until last evening, when lo and behold I saw that on Tuesday, Davis Guggenheim's film became only the 7th documentary ever to cross the $10 million milestone at the box office.
Last month, prior to the film's opening in Los Angeles and New York, I wondered if the Gore doc would continue the five-year streak of having at least one documentary reach 10 million. Now that it has, one would think that the trades would take note.
But how did Variety respond? By penning a frankly bizarre article with a highly misleading headline:
Cooler days for global warming doc
Slow times for 'Truth'
The gist of the article, which one can only describe as baffling is summed up in its first paragraph:
"An Inconvenient Truth" started off marching bigger than
the penguins, but now it's looking more like "Bowling for
In other words, and here's some shocking news for everyone, I'm sure: An Inconvenient Truth will likely not come close to March of the Penguins' gross of $77 million. Instead, it might have to settle with challenging the #3 documentary of all time - Michael Moore's Oscar winning Columbine.
Drat, the luck.
The article, which features numerous backhand compliments like "Of course, a five-week cume of $9.6 million is better than most docs can dream of" and "Grossing more than even a couple million dollars with a documentary is a rare and difficult feat", wants to make the point that things have really slowed to a crawl for the film.
Which might be interesting if it were true.
In fact, looking at yesterday's per theater average, you'll find that the film was still at #13 with an average of $584 (in 514 theaters). That's a better average than X-Men, Da Vinci Code, The Break-Up, Nacho Libre, The Lake House, Fast and the Furious, and numerous other films that have been out about as many days or less than Truth.
But please, send Paramount Vantage some flowers, because I'm sure they're having a wake over there considering the "slow times" they're now enduring.